Valens Vitae is a new startup aiming to create natural products that pack a punch. They are unique in the fact that they only sell bundles of paired products which are designed to work together in harmony to deliver lasting results. As a new brand they were struggling to make PPC profitable with a lack of data and proven target audience. The first thing the Centrasyte team did before running any ads was redesign their store from the ground up with the latest CRO techniques - their ads have never lost money since.