WINNING TEAM STRUCTURE

Our New Team (POD) Structure And Supercell

One of the biggest things I wanted to also instill with this model is our culture. We love competition, we love winning and the process of getting results for our clients is the game we all choose to play and be the best at.

Courtne M

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Outreach & Charity

Team Food Drive: Showing Appreciation To The People Of South Africa

Centrasyte decided to step-up and take the responsibility to donate to, and serve with a local South African non-profit company, Fullstop Foundation. Fullstop Foundation aims to bring value to the undervalued in the community and believes that providing a meal to someone not only fills their need for hunger, but places a smile on their faces.

Abby Hasleham

3 min read

A|B Testing

What Is A/B Testing And How To Do It Effectively

In simpler terms, A/B is a testing method that gives you valuable information about how your target audience behaves. You’re basically comparing two versions of the same thing with variances to them – whether that be a campaign bidding strategy, email, text in an ad, or landing page headline to determine which version your target audience reacts better to.

Jaydene Booysen

5 min read

Playbooks & Secrets

PPC Secrets That Are Actually Secrets🙌

It’s up to you to do what your competitors aren’t willing to do. Move that needle. Run the test and analyze your data. Get that money!🚀

Abby Hasleham

18 min read

CRO CONNECTION TO PPC

What Is CRO (Conversion Rate Optimization) & Why Your PPC Ads Depend On It

CRO isn’t somewhat important—it’s the most important. If no one clicks on your ad, that’s bad, but you’re not out any dollar bills. You’re only out a bunch of time and a few ego bruises. But if your ad is good enough to get clicked and your endgame falls, you’ve just blown money on your CTR (click-through rate) with nothing to show for it.

Jaydene Booysen

7 min read

Conversion Rate Optimization

Landing Page Optimization: Everything You Need To Know

A landing page should not be a home page that has many options and a navigation bar for users to dive into. It is a page that has limited options, a clear goal and that the person lead to the page by an external link is given exactly what they were promised from this link or ad.

Abby Hasleham

12 min read