At Centrasyte, we’ve seen flashy new marketing ‘tactics’ come and go. We’ve seen new brands get 5 minutes of fame and then declare bankruptcy shortly after. Centrasyte isn’t just a marketing agency - it’s a central command center to lay the foundations of explosive growth that lasts.
( We’ve got over 200 case studies we’ve proven them with though )
Great marketing can’t fix shitty products & offers.
We believe in testing, analyzing the data, and building what the market wants. This means selling before building and collecting feedback to craft the best offer possible. For example, we’ll pre-launch a new product and adjust our landing page copywriting based on what customers say they care most about. If your sales pitch isn’t working, we’ll change angles and test until we get something that proves itself to work before scaling up rapidly.
FaceBook & Google Ads are NOT money printing machines, but instead attribution windows. Basically, they're just meant to get eyeballs. Time and time again, we've proven it's critical to have a holistic full-funnel approach to your marketing which means you must have backend offers to increase customer LTV (lifetime value). This allows you to reclaim lost revenue through abandoned cart sequences and other offers. Email & SMS marketing still account for 30% of most businesses' revenue, and it's much easier (and more profitable) to sell to existing customers than to find new ones.
We believe in the power of an audience you own.
We follow every rule in the unwritten book of FaceBook and Google. Yet, ad accounts can get shut down, and your business profile can be deleted, etc. One thing’s for sure: you will never fully own any audience or have even close to 100% control on other people’s platforms. Our efforts are always centered around capturing the audience you want so they can be saved and stored for future marketing. Whether we capture your audience from Facebook, Google, TikTok, etc., is irrelevant - because platforms rise and fall. Still, your customers will always be the same. Why spend money acquiring customers you already own, right?
You need to make money fast. Period.
We do all the long-term planning and execute flawlessly, but don’t let that fool you. Our teams will always go straight after the lowest-hanging fruits first. Whether it’s customers who’ve abandoned the cart or watched 95% of your webinar before dropping off, these people are the quickest and cheapest to convert. We convert them first while at the same time laying the infrastructure for the future. No more waiting and praying to break even eventually.
Centralization kills specialization unless you’re Coca-Cola or Apple.
When you’re a billion-dollar company, getting specialized teams to focus on one thing makes sense. When you’re smaller, it’s more important to make sure brand messaging, new offers and customer tracking are consistent throughout. There’s no point getting a lot of traffic if you can’t convert it, and since it’s the same customer going through the funnel, what hooked them in the ad will be the same thing that converts them on the landing page. Wouldn’t it be nice to ask one person for an update instead of stitching together multiple reports from different people in different formats to try and figure out what’s happening?
We can take you from a scrappy mess, to where you want to be.
Pay-per-click advertising and conversion rate optimization go hand-in-hand. Having a high-converting ad that drives traffic to your landing page is essential, but it's only half the story. The other half is what happens once they're on your site. You have less than 3 seconds to keep them engaged, so you have to make sure to structure your landing page in a way that keeps them scrolling and ready to take action, or else your ad spend is being lit on fire.
Having omnipresence is no longer optional. It's essential if you're looking to grow your business for many years to come. For example, we view FaceBook as a discovery medium and Google as a conversion medium. Meaning, your customer will discover your brand on Facebook or Instagram. Once we've identified them as a potential customer, our ads will continue following them all across the internet(Google ads) until they eventually go to your website and convert.
Shooting and hitting targets in the dark is difficult. Shooting in the dark without knowing how to shoot is impossible. We don’t guess what to focus on or where to allocate the budget. We let pure and accurate data drive us.